Tag Archive for the term: marketing

This article from News and Observer gives a clear explanation of what everyone can see happening - studios trying to play indie by their usual rules are missing the point and putting destabilizing pressure on an organism they don’t really understand.
In the past several months, indie and foreign films seem to come and go […]

There are some nice insights around marketing indie on a website called Tales of the Rampant Coyote: Adventures in Indie Gaming today, and the author has a few more going up tomorrow or soon. The author is Jay Barnson who founded and runs indie game company Rampant Games and has been “creating both indie games […]

This post is about inviting people to art events– openings, performances, readings– any art event. In fact, any event at all. A lot has been written about email marketing, but most of it is super PR person oriented, and a bit frightening. It feels wrong to approach the opening night of a play with a […]

The 4 Ps are essentially a simple guideline of what to consider when preparing to market a product or service. They were part of every marketing course I ever took. It always comes back to the 4 Ps. And now you, artist, can also reap the benefits of the 4 Ps! […]