I just discovered a huge and actually useful list of things you can do to reduce costs. These are focused on small business savings, and let’s be honest, most indie artists basically are their own small business, but can be fully applicable to home in most cases as well. The first chuck of tips on [...]
IndieFixx is an active ressource for indie artists where I found a helpful basic breakdown of SEO stuff by guest blogger Lyndsey McDonald. That’s right, search engine optimization tips you can use to raise the online profile of your project written in an accessible language, with some you can actually put into practice without being [...]
Natalie and myself - aka Mess. Montreal - are thrilled to be collaborating with Yes Montreal to bring you a workshop tonight, Wednesday October 8th, on Publicity for self-employed artists.
We’re used to giving people tips and helping them out with such topics as publicity, but we’re excited to have all this information consolidated in to [...]
When I was younger I read somewhere that the difference between an artist and everyone else was that when an artist gets those crazy brilliant brain waves out of nowhere, she doesn’t ignore them or forget them or let them slip away afraid of the mess they’d make. She gets up, even if she’s in [...]
Tickets go on sale today for the Toronto International Film Festival, and for the makers accepted part of the whole biz will be shmoozing and trying to find that missing piece in your post-production puzzle. Some suggestions if you are in this position:
1. Be approachable. If you are a group of people who’ve [...]
Watch for Indyish in local Montreal news this week, we’ll be popping up in the Hour and Mirror again (our local alternative weeklies) and in and around the radio, and on podcasts we love like Jeremy Morris’s for Midnight Poutine, and you can expect me to sound like a dinkus at some point somewhere. At [...]
There are some nice insights around marketing indie on a website called Tales of the Rampant Coyote: Adventures in Indie Gaming today, and the author has a few more going up tomorrow or soon. The author is Jay Barnson who founded and runs indie game company Rampant Games and has been “creating both indie games [...]
Well, running your own wool business, theatre, webzine, film company, or record store may not be totally akin to launching an internet start-up, still I think you might find these different sets of Rules for Start Ups funny and informative if you’ve ever tried to run any kind of independent small business. Not every business [...]
Help in Toronto - photo by Blair Stirrett.
Today I’m sitting in Toronto, thinking about art and business and making a living. We drove over from Montreal for a quick weekend mission, and rather then just see Fringe shows and enjoy the 20th annual Toronto Fringe theatre fest and drink beers, I decided to try [...]
This post is about inviting people to art events– openings, performances, readings– any art event. In fact, any event at all. A lot has been written about email marketing, but most of it is super PR person oriented, and a bit frightening. It feels wrong to approach the opening night of a play with a [...]