IndieBiz - Search Engine Optimization

IndieFixx is an active ressource for indie artists where I found a helpful basic breakdown of SEO stuff by guest blogger Lyndsey McDonald. That’s right, search engine optimization tips you can use to raise the online profile of your project written in an accessible language, with some you can actually put into practice without being a programmer.

It also, refreshingly, contains tips on what not to spend time on:

There is a misconception out there that your meta tags are the be all and end all of Search Engine Optimization. This is absolutely false. Years ago Meta Tags were very important, but due to excessive misuse of meta tags, Google, and most other search engines pretty much ignore meta tags. So that being said, spend less than 2 minutes on your meta tags if you have control over them.