THE ACADEMY OF INTERACTIVE ARTS & SCIENCES, GAMESTOP,
THE GUILDHALL AT SMU ANNOUNCE JUDGING PANEL FOR
INDIE GAME CHALLENGE ENTRIES
www.IndieGameChallenge.com
More than 40 Industry Influencers to Judge Inaugural Game Development Contest; Winner to Receive More Than $350,000 in Prizes

DALLAS – (Jan. 14, 2010) – Judging is underway for the first Indie Game Challenge SM sponsored by The Guildhall at Southern Methodist University, the Academy of Interactive Arts & Sciences (AIAS) and GameStop Corp. (NYSE:GME). The 12 non-professional and professional finalists out of more than 250 submissions in this inaugural video game design competition are expected to be announced February 1, 2010.
The Indie Game Challenge offers more than $350,000 in prize monies and scholarships, as well as the tremendous opportunity for the finalists to present their game ideas in person to video game executives from top publishers such as Sony, Nintendo, Electronics Arts, Capcom, Microsoft, NAMCO/Bandai, THQ and Ubisoft at the D.I.C.E.™ (Design, Innovate, Communicate, Entertain) Summit, an annual conference dedicated to exploring approaches to the creative process and artistic expression as they uniquely apply to the development of interactive entertainment, hosted by the AIAS. Five members from each of the 12 finalist teams will attend the awards reception Feb. 19, 2010, at the Red Rock Resort & Casino in Las Vegas. These meetings will allow competitors to receive valuable input and have the opportunity to explore commercial avenues for their games.
The volunteer judging panel is made up of gaming icons, veterans and up-and-coming professionals representing AIAS’s membership base, including such noteworthy individuals as:
“We’re in our second round of evaluations, so we’re seeing the cream of the crop,” said Matthew Lee Johnston, senior producer, PopCap. “It’s amazing how polished some of the games are and the fun experiences they offer. The hardest part has been finding the time to play them all as much as I’d personally want, but I’ll definitely rectify that on my own time after the competition is completed.”
“We had no trouble finding highly qualified gaming professionals willing to donate their time to this unique challenge,” said Joseph Olin, president, AIAS. “Not only were we pleased with the total number of entries we received, the overall quality of the submissions far exceeded our expectations. Judges are currently pouring over each and every entry, and I don’t envy the task they face in culling the list down to 12 finalists by the end of the month.”
“We committed to each entrant that their game would be thoroughly evaluated and played by qualified judges from the world of gaming, and that’s what’s happening now,” said Mike Hogan, senior vice president of marketing, GameStop. “The 12 finalist games will be representative of some of the most innovative and creative ideas in gaming today as judged by the best in the business.”
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